Written by Jennifer Hearst
Published September 2025
The skin-care brand Danucera believes that great skin begins with meaningful connection. Last month, in conjunction with activation consultancy In Parallel, Danucera brought that ethos to life through a series of thoughtful engagements across the Hamptons.
The series began with an intimate dinner at the Reform Club in Amagansett, co-hosted with Social Life to celebrate the season. It featured lush floral design by Sag Harbor Florist and an unforgettable meal prepared by the talented Licia Householder.
The dinner brought together an inspiring group of women to celebrate beauty both inside and out, including Danucera founder Danuta Mieloch, actress Jenny Mollen, model Sailor Brinkley Cook, fashion designer Kate Barton, handbag designer Adriana Castro, Couper co-founder Caroline Giltroy, and celebrity stylist Melissa Polo Landau. Following the meal, guests were invited to experience the Danucera line firsthand. Mieloch personally guided guests through the products, offering expert advice and personalised skincare tips.
Danucera continued their Reform Club takeover the next day by hosting exclusive facial sculpting treatments. The serene space was transformed with Danucera products and merchandise, and Rescue Spa's top aesthetician, Diana Yerkes, offered consultations and treatments, with Mieloch also stepping in to provide personalised sessions.
In a continued celebration of wellness and nature, Danucera partnered with Montauk General Store for a custom matcha moment inspired by the clean, sustainable ingredients found in the product line. Made with coconut water, matcha sweet cream, and bee pollen, the Danucera Matcha was served at the Reform Club and at the MGS outpost, Brunch at Amagansett Square.
Danucera then expanded its reach further, partnering with Formula x Meredith for Saturday morning classes followed by brand introductions, heartfelt conversation, and gifting moments, with Jack's Coffee on hand to cool everyone down. It was an energising blend of movement, mindfulness, and skincare.
Finally, Danucera continued its ongoing partnership with Kirna Zabete, where the products are being sold throughout the season in East Hampton. With its curated approach to luxury fashion and beauty, Kirna Zabete proved the perfect partner for reinforcing Danucera's presence in the community.
Together, these activations told a bigger story: that great skin isn’t just about products but about building lasting relationships. Through meaningful experiences, expert-led touchpoints, and thoughtful collaboration, Danucera continues to redefine what modern skincare looks and feels like. Because when skincare becomes a ritual, and community becomes part of the journey, the glow goes far beyond the surface.
