London | New York | Miami

NEW & LINGWOOD

@newandlingwood
Services
FRACTIONAL CMO & MARKETING SUPPORT
STRATEGIC & SPECIAL PROJECTS
- Packaging - Loyalty & After Sales Engagement Strategy - Tastemaker Events - Hospitality Partnerships
360° MARKETING
- CMO-as-a-service - Marketing & Communications Strategy - Brand Marketing Strategy & Management - Marketing Channel Strategy - Email Management - Content Creation - Media Buying - Brand Partnerships
Working In Parallel
Founded in 1865 as the official tailor to Eton College, New & Lingwood has grown into a global name in refined loungewear, known for blending classic British heritage with modern elegance. With its storied legacy and flagship stores in London and New York, the brand turned to in.Parallel to help modernise its image and expand awareness. Our work spanned marketing and communications, retail and pop-up activations, strategic brand partnerships, customer loyalty initiatives, sustainable packaging redesign, and smarter, cost-efficient inventory management. In.Parallel has also developed and managed strategic commercial partnerships with leading luxury hotels, securing placement of New & Lingwood dressing gowns in their suites. This initiative introduces the brand to a highly targeted audience and showcases its distinctive designs in elevated, highly relevant settings that drive awareness and affinity.
© in.Parallel 2025. All Rights Reserved.
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