DAZED, the iconic alternative style and culture magazine that has defined global youth culture since the ’90s, sought to elevate its corporate communications.

The GM engaged in.Parallel to help engage media partners, attract investors, and support US expansion in a post-Vice, post-BuzzFeed landscape. Through stakeholder interviews, we developed three interconnected narratives rooted in DAZED’s heritage, to resonate with its audience and investors, while guiding its market growth and shaping impactful in-person experiences.