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DAZED

@DAZED
Services
STATEGIC & SPECIAL PROJECTS
BRAND BUILDING & CONTENT
- Corporate Communications Strategy
Working In Parallel
DAZED, the iconic alternative style and culture magazine that has defined global youth culture since the ’90s, sought to elevate its corporate communications. The GM engaged in.Parallel to help engage media partners, attract investors, and support US expansion in a post-Vice, post-BuzzFeed landscape. Through stakeholder interviews, we developed three interconnected narratives rooted in DAZED’s heritage, to resonate with its audience and investors, while guiding its market growth and shaping impactful in-person experiences.
© in.Parallel 2025. All Rights Reserved.
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