About

Strategic thinking, bold ideas, and hands-on execution.

WE WORK IN PARALLEL WITH YOU to help your brand grow.

Strategic thinking, bold ideas, and hands-on execution.

WE WORK IN PARALLEL WITH YOU to help your brand grow.

Strategic thinking, bold ideas, and hands-on execution.

WE WORK IN PARALLEL WITH YOU to help your brand grow.

Strategic thinking, bold ideas, and hands-on execution.

WE WORK IN PARALLEL WITH YOU to help your brand grow.

Strategic thinking, bold ideas, and hands-on execution.

WE WORK IN PARALLEL WITH YOU to help your brand grow.

Strategic thinking, bold ideas, and hands-on execution.

WE WORK IN PARALLEL WITH YOU to help your brand grow.

Strategic thinking, bold ideas, and hands-on execution.

WE WORK IN PARALLEL WITH YOU to help your brand grow.

Strategic thinking, bold ideas, and hands-on execution.

WE WORK IN PARALLEL WITH YOU to help your brand grow.

Services

Strategic & Special Projects

Fractional CMO & Marketing Support

DTC Retail & New Market Expansion

BRAND BUILDING & CONTENT

Brand Audit & Strategy
Corporate Communications Strategy
Content Strategy
Content Creation
Packaging

COMMERCIAL & PRODUCT STRATEGY

Business Growth Plan
Investor Pitch Deck
Product Audit & Merchandising Strategy
Loyalty & After Sales Engagement Strategy

360˚ MARKETING

CMO-as-a-Service
Marketing & Communications Strategy
Brand Marketing Strategy & Management
Product Marketing Strategy & Management
Marketing Channel Strategy
Website Management
Email Management
Digital Campaign Management
Content Creation
Media Buying
Brand Partnerships

MARKET EXPANSION STRATEGY

Market Entry Research & Strategy
Business Planning
Community Building Strategy
Wholesale Strategy
Brand Partnerships
Hospitality Partnerships

DTC RETAIL EVENTS

Tastemaker Event
Multi-brand Trunk Show
Monobrand Trunk Show
Short-Term Pop-up shop
Extended Pop-up shops
Programming & Activations

Clients

Discover Our Client Case Studies

Team

HILARY PELTZ, FOUNDER

Hilary is a brand and marketing strategist with over a decade of experience scaling brands across luxury, fashion, wellness, hospitlaity and lifestyle. Through her work, she has launched brands into new markets, built strategic partnerships, and led customer-building initiatives across the US and UK. A native New Yorker now based in London, Hilary brings a global perspective shaped by her transatlantic work and MBA from London Business School. She launched in.Parallel in 2019 to help brands grow with clarity, creativity, and market resonance.

LOREN BLANK, PRINCIPAL

Loren Blank is a Miami-based event and brand strategist known for creating impactful experiences and strategic partnerships across fashion, art, and lifestyle. With deep expertise in event production and brand development, she has led high-impact initiatives overseeing events, philanthropic programming, and strategic partnerships for emerging designers. Loren, a Philly native, combines strategic objectives with creative execution to consistently drive lasting brand growth and engagement.

Ethos

Creating Value

INDIVIDUALISED APPROACH

Accessibility

GROWING ARÊTE

We deep dive into our clients’ brands and products to discover untapped opportunities and gaps in their market to create long-term value.

No client is alike and that’s what keeps us motivated! We work with our clients to fully understand their needs and then provide a range of tailored services to help them achieve their goals.

We have a complete commitment to be of service and available to our clients, bringing thoughtfulness, thoroughness and responsibility into our work.

The pursuit of excellence in a virtuous way. We work with brands that stand for similar core ideals, such as sustainability, transparency of the supply chain, fair labour laws, improvements in people, diversity & culture.