Working In Parallel
Flabelus reimagines the classic Spanish espadrille as stylish, comfortable everyday footwear. Founded by Beatriz de los Mozos, the brand blends centuries-old craftsmanship with bold colourways and distinctive design, earning a loyal following.
in.Parallel supported Flabelus’ U.S. expansion by showcasing the brand at a curated multi-brand shopping event in the Hamptons, connecting it with a new audience in an intimate, luxury setting at a private residence. We also facilitated an introduction to a complementary brand, which led to a future partnership and expanded collaboration opportunities. Flabelus has since gone on to open several free-standing stores in the US, including in the Hamptons and New York City.
