Working In Parallel
Based in London, By Pariah is a modern fine jewellery brand celebrated for its use of raw, natural materials and thoughtful craftsmanship, working exclusively with 100% recycled metals and untreated precious and semi-precious stones.
To grow its DTC presence in the US and support its wholesale business, in.Parallel hosted a series of mono- and multi-brand trunk shows in the Hamptons, New York City, and Greenwich, CT, targeting HNWIs to build brand awareness and drive sales.