in.Parallel is a strategic brand and marketing consultancy, based between London, New York and Miami.

We work in close partnership with luxury and lifestyle brands, acting as an extension of their leadership teams to shape meaningful growth strategies and help brands scale across global markets. Our expertise spans fashion, jewellery, beauty, wellness, and hospitality, categories where strong brand identity, clear values, and community matter most. With decades of combined experience across the US, UK, and Europe, we bring a global perspective and local know-how to every project.

From market insights and positioning to content, partnerships, and go-to-market strategies, our work touches every customer-facing moment. We take a holistic approach to scaling brands, blending physical and digital experiences to drive visibility, deepen connection, and deliver commercial results.

in.Parallel’s insights into the strategies shaping culture, consumer behaviour, and the brands leading the way. From uncovering what drives customer loyalty to exploring how meaningful customer-brand relationships are built, we dive into the questions shaping today’s marketing landscape.